AlphaGen Apparel
AlphaGen Apparel
Brand Launch
Brand Launch
Brand Launch
2021
FITNESS APPAREL VISUAL IDENTITY
FITNESS APPAREL VISUAL IDENTITY
THE BRIEF
AlphaGen is a fitness and lifestyle apparel startup built around three core pillars: faith, family & fitness. The challenge was to design a visual identity that embodies those pillars and flows between them seamlessly. My role here included creative direction and graphic design.
AlphaGen is a fitness and lifestyle apparel startup built around three core pillars: faith, family & fitness. The challenge was to design a visual identity that embodies those pillars and flows between them seamlessly. My role here included creative direction and graphic design.
Client
AlphaGen Apparel
AlphaGen Apparel
Industry
Apparel
Apparel
My Contributions
Visual Identity
Visual Identity
Graphic Design
Graphic Design
Art Direction
Art Direction
Design
The logo was designed as a nod to those three core pillars with a shape that forms three points by combining the brand's initials with the alpha and omega symbols of spiritual significance. This set the stage for how to develop the brand's design asset package as a whole.
The logo was designed as a nod to those three core pillars with a shape that forms three points by combining the brand's initials with the alpha and omega symbols of spiritual significance. This set the stage for how to develop the brand's design asset package as a whole.
Color
Understanding the need to sometimes lean on one core pillar over others depending on the creative and its messaging, a main brand color was assigned to each of them. This way, for example, when performance is the highlight in any given piece of creative, red would be the dominant color.
Understanding the need to sometimes lean on one core pillar over others depending on the creative and its messaging, a main brand color was assigned to each of them. This way, for example, when performance is the highlight in any given piece of creative, red would be the dominant color.
Imagery
Guidelines were set for what kind of imagery the brand should use to represent itself. Photography of people practicing the lifestyle that the brand promotes over minimal backgrounds in a clean, genuine manner that's relatable to the everyday athlete.
Guidelines were set for what kind of imagery the brand should use to represent itself. Photography of people practicing the lifestyle that the brand promotes over minimal backgrounds in a clean, genuine manner that's relatable to the everyday athlete.
Useage
The right images, paired with brand assets and their strategy, build a cohesive look that reinforces the brand's values.
The right images, paired with brand assets and their strategy, build a cohesive look that reinforces the brand's values.
Results
AlphaGen launched successfully, equipped with their new visual identity and design asset package to propel their brand strategy across their online shop and social outlets, establishing its presence in the independent lifestyle and fitness space.
AlphaGen launched successfully, equipped with their new visual identity and design asset package to propel their brand strategy across their online shop and social outlets, establishing its presence in the independent lifestyle and fitness space.
PORTFOLIO
See More
See More
Like a Pro
Like a Pro
Like a Pro
Concept Design
Art Direction
Video Editing
National Runners Month 2026
National Runners Month 2026
National Runners Month 2026
Concept Design
Art Direction
Video Post-production
Motion Design