AlphaGen
AlphaGen
Client
AlphaGen Apparel
Year
2021
Fitness apparel visual identity project
Fitness apparel visual identity project
THE BRIEF
AlphaGen is a fitness and lifestyle apparel startup built around three core pillars: faith, family & fitness. The ask was to design a visual identity that embodies those pillars and flows between them seamlessly. My role here included creative direction and graphic design.
AlphaGen is a fitness and lifestyle apparel startup built around three core pillars: faith, family & fitness. The ask was to design a visual identity that embodies those pillars and flows between them seamlessly. My role here included creative direction and graphic design.
Client
AlphaGen Apparel
AlphaGen Apparel
AlphaGen Apparel
AlphaGen Apparel
Industry
Apparel
Apparel
Apparel
Apparel
My Contributions
Visual Identity
Visual Identity
Visual Identity
Visual Identity
Graphic Design
Graphic Design
Graphic Design
Graphic Design
Art Direction
Art Direction
Art Direction
Art Direction
Design
The logo was designed as a nod to the company's three core pillars through a shape that forms three points; the shape itself references the alpha and omega symbols that are of religious significance. This set the stage for how to develop the brand's design asset package as a whole.
The logo was designed as a nod to the company's three core pillars through a shape that forms three points; the shape itself references the alpha and omega symbols that are of religious significance. This set the stage for how to develop the brand's design asset package as a whole.
Color
Understanding the need to sometimes lean on one core pillar over others—a highlight on performance, for example—the brand’s palette assigns a color to each of them for use when in focus.
Understanding the need to sometimes lean on one core pillar over others—a highlight on performance, for example—the brand’s palette assigns a color to each of them for use when in focus.
Imagery
Guidelines were set for what kind of imagery the brand should use to represent itself. Photography of people practicing the lifestyle that the brand promotes in a clean, genuine manner that's relatable to the everyday athlete.
Guidelines were set for what kind of imagery the brand should use to represent itself. Photography of people practicing the lifestyle that the brand promotes in a clean, genuine manner that's relatable to the everyday athlete.
Useage
The right images, paired with brand assets and their strategy, build a cohesive look that reinforces the brand's values.
The right images, paired with brand assets and their strategy, build a cohesive look that reinforces the brand's values.
Results
AlphaGen launched successfully, equipped with their new visual identity and design asset package to propel their brand strategy across their online shop and social outlets, establishing its presence in the independent lifestyle and fitness space.
AlphaGen launched successfully, equipped with their new visual identity and design asset package to propel their brand strategy across their online shop and social outlets, establishing its presence in the independent lifestyle and fitness space.
PORTFOLIO
See More
See More
See More
See More
ON Back to School
ON Back to School
ON Back to School
Concept Design
Art Direction
Video Post-production
Motion Design
ON Back to School
ON Back to School
ON Back to School
Concept Design
Art Direction
Video Post-production
Motion Design
ON Back to School
ON Back to School
ON Back to School
Concept Design
Art Direction
Video Post-production
Motion Design
ON Back to School
ON Back to School
ON Back to School
Concept Design
Art Direction
Video Post-production
Motion Design
HOKA Back to School
HOKA Back to School
HOKA Back to School
Concept Design
Art Direction
Video Post-production
Motion Design
HOKA Back to School
HOKA Back to School
HOKA Back to School
Concept Design
Art Direction
Video Post-production
Motion Design
HOKA Back to School
HOKA Back to School
HOKA Back to School
Concept Design
Art Direction
Video Post-production
Motion Design
HOKA Back to School
HOKA Back to School
HOKA Back to School
Concept Design
Art Direction
Video Post-production
Motion Design