Hoy Día
Hoy Día
Client
Telemundo
Year
2022
Broadcast graphics package
Broadcast graphics package
The Brief
Hoy Día is Telemundo's flagship morning show. A previously news-centric program, the show was to relaunch as an entertainment variety platform. The brief was to refresh the show's primary graphics package to visually reflect this shift in coverage. My role here included graphic design, motion design and art direction.
Hoy Día is Telemundo's flagship morning show. A previously news-centric program, the show was to relaunch as an entertainment variety platform. The brief was to refresh the show's primary graphics package to visually reflect this shift in coverage. My role here included graphic design, motion design and art direction.
Client
Telemundo
Telemundo
Telemundo
Telemundo
Industry
Broadcast
Broadcast
Broadcast
Broadcast
Service
Visual Identity
Visual Identity
Visual Identity
Visual Identity
Graphic Design
Graphic Design
Graphic Design
Graphic Design
Motion Graphics
Motion Graphics
Motion Graphics
Motion Graphics
Art Direction
Art Direction
Art Direction
Art Direction
The Solve
The logo and brand assets were redesigned to be more inviting, building upon the previous one to avoid audience confusion during the transition to this new version of the show. The introduction of new elements within the new mark itself would open up new potential with animation.
The logo and brand assets were redesigned to be more inviting, building upon the previous one to avoid audience confusion during the transition to this new version of the show. The introduction of new elements within the new mark itself would open up new potential with animation.
Design
The palette was overhauled to be more relevant to its new entertainment focus, and allow for greater flexibility within this new branding adapt to a wider variety of topics and coverage than before. The brand's typeface was also updated with one that better complimented this new direction and tone.
The palette was overhauled to be more relevant to its new entertainment focus, and allow for greater flexibility within this new branding adapt to a wider variety of topics and coverage than before. The brand's typeface was also updated with one that better complimented this new direction and tone.
Application
Demonstrating how this new design language would come together within the show's existing studio, and in service of its on-air coverage needs, was key for guiding set designers and technical directors on how to adjust for the new branding, as well as selling stakeholders on the creative direction.
Demonstrating how this new design language would come together within the show's existing studio, and in service of its on-air coverage needs, was key for guiding set designers and technical directors on how to adjust for the new branding, as well as selling stakeholders on the creative direction.
Real-time Elements
The show's real-time graphics package was fully overhauled for consistency with the new design language using a combination of native and pre-rendered assets within Chyron LYRIC.
The show's real-time graphics package was fully overhauled for consistency with the new design language using a combination of native and pre-rendered assets within Chyron LYRIC.
Motion Graphics
Forms found within the new logo itself served as the basis for show's core motion graphics elements including the open, bumps, transitions and set monitor backgrounds which would all compliment the show's new energy and spirit.
Forms found within the new logo itself served as the basis for show's core motion graphics elements including the open, bumps, transitions and set monitor backgrounds which would all compliment the show's new energy and spirit.
Launch
Hoy Día re-launched to positive reception and achieved its goal of boosted ratings as a combined result of its overhauled programming focus, marketing and brand refresh.
Hoy Día re-launched to positive reception and achieved its goal of boosted ratings as a combined result of its overhauled programming focus, marketing and brand refresh.
PORTFOLIO
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ASICS Novablast 5
ASICS Novablast 5
ASICS Novablast 5
Creative Concept
Art Direction
Graphic Design
ASICS Novablast 5
ASICS Novablast 5
ASICS Novablast 5
Creative Concept
Art Direction
Graphic Design
ASICS Novablast 5
ASICS Novablast 5
ASICS Novablast 5
Creative Concept
Art Direction
Graphic Design
ASICS Novablast 5
ASICS Novablast 5
ASICS Novablast 5
Creative Concept
Art Direction
Graphic Design
HOKA Lifestyle
HOKA Lifestyle
HOKA Lifestyle
Art Direction
Creative Strategy
Video Post-production
Graphic Design
Motion Design
HOKA Lifestyle
HOKA Lifestyle
HOKA Lifestyle
Art Direction
Creative Strategy
Video Post-production
Graphic Design
Motion Design
HOKA Lifestyle
HOKA Lifestyle
HOKA Lifestyle
Art Direction
Creative Strategy
Video Post-production
Graphic Design
Motion Design
HOKA Lifestyle
HOKA Lifestyle
HOKA Lifestyle
Art Direction
Creative Strategy
Video Post-production
Graphic Design
Motion Design