Twitch Hindsight 2020
Twitch Hindsight 2020
Client
Twitch Interactive
Year
2020
Lifestyle footwear commercial
Lifestyle footwear commercial
Background
Twitch is a video livestreaming service that runs promotional events known as "MegaComs" to boost engagement with its over 15 million viewers and streamers. The "Hindsight 2020" MegaCom offered unlockable emotes — icons and emojis used in live stream chats — as rewards for engaging on the platform during a limited time. My role was to design and illustrate a selection of those emotes.
Twitch is a video livestreaming service that runs promotional events known as "MegaComs" to boost engagement with its over 15 million viewers and streamers. The "Hindsight 2020" MegaCom offered unlockable emotes — icons and emojis used in live stream chats — as rewards for engaging on the platform during a limited time. My role was to design and illustrate a selection of those emotes.
Client
Twitch Interactive
Twitch Interactive
Twitch Interactive
Twitch Interactive
Industry
Social Media
Social Media
Social Media
Social Media
Service
Illustration
Illustration
Illustration
Illustration
Graphic Design
Graphic Design
Graphic Design
Graphic Design
Objective
Twitch's brief asked for a batch of emotes that balanced a broad holiday appeal with tongue-in-cheek nods to the year's events while offering some relevancy beyond the holiday season.
Twitch's brief asked for a batch of emotes that balanced a broad holiday appeal with tongue-in-cheek nods to the year's events while offering some relevancy beyond the holiday season.
Challenges
Making the right amount of reference to the events of the year without being insensitive to the struggles faced by many was key. Cultural diversity of the holidays as well as social media and gaming trends of the year would serve as the basis for striking that balance.
Making the right amount of reference to the events of the year without being insensitive to the struggles faced by many was key. Cultural diversity of the holidays as well as social media and gaming trends of the year would serve as the basis for striking that balance.
Design
Emotes pose the unique challenge of having to be legible at small sizes while including enough detail to communicate a specific emotion or expression. Testing within Twitch's chat panel dimensions was big for selling stakeholders on final designs.
Emotes pose the unique challenge of having to be legible at small sizes while including enough detail to communicate a specific emotion or expression. Testing within Twitch's chat panel dimensions was big for selling stakeholders on final designs.
Promo
Twitch's marketing campaign for the MegaCom regularly featured the limited-edition emotes alongside other limited-time giveaways and incentives to attract users.
Twitch's marketing campaign for the MegaCom regularly featured the limited-edition emotes alongside other limited-time giveaways and incentives to attract users.
Conclusion
In total, I contributed 8 of the 20 emotes in the limited edition set that helped drive engagement with existing users as well as entice new users to join and explore the platform.
In total, I contributed 8 of the 20 emotes in the limited edition set that helped drive engagement with existing users as well as entice new users to join and explore the platform.
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