Moolah Kicks is a footwear company focused on women's basketball shoes. With a rebrand and new shoe model—The Neovolt Pro V2—ready for launch, the brief was to produce a video ad focused on product performance that boosts awareness and conversion toward Moolah and its new model availability at DICK'S Sporting Goods. My role here with respect to video included Concept Design, Art Direction, Video Editing and Motion Design.